Henry Morris, the senior VP for worldwide software and services research at IDC, made this comment:
"CIOs committed to driving greater IT efficiency are seeking to consolidate IT investments across the enterprise. The integration of SAP NetWeaver BW and the Teradata database (optimized for enterprise data warehousing) with SAP
BusinessObjects business intelligence tools supports such a consolidation strategy. This is a significant development that will be welcomed, especially by the many large companies who are joint SAP-Teradata customers. They can now drive operational efficiencies by running their enterprise data warehouse and SAP NetWeaver BW on the same scalable Teradata platform."
After the BI market consolidation, nobody needed a crystal ball to see this coming. In the old order, SAP used databases from IBM, Oracle, and Microsoft. When these four companies all moved into the BI marketspace, they became competitors.
SAP needed an industry-strength database from a non-competitor and Teradata was the logical choice.