The "Cost Buster" option helps IBM partners overcome small-to-medium prospects' objections that they cannot afford the solution.
For example, the IBM partner can offer a total solutions bundle consisting of Cognos BI and performance management software, SPSS predictive analytics software, and System x hardware and software, along with special financing (which can start at zero percent with terms ranging from monthly to 12 or 18 months). The customer can finance everything except the partner's services.
IBM understands that their mid-market clients have three main concerns when purchasing a BI solution:
- Return on Investment
- Financial impact
- Time to Value
The Cost Buster is designed to address all three issues. And guess what? IBM pays the channel partner a bonus for including these financial services.
This is just another example of IBM intelligently and aggressively pushing their Cognos and SPSS products to remain a strong leader in the hot BI software marketspace.
See ITChannelPlanet for more information.