Tuesday, August 3, 2010

IBM Cognos offers Mid-Market Cost Busters

IBM partners reselling Cognos solutions have a new weapon in their arsenal: tailored financing from IBM Global Financing.

The "Cost Buster" option helps IBM partners overcome small-to-medium prospects' objections that they cannot afford the solution. 

For example, the IBM partner can offer a total solutions bundle consisting of Cognos BI and performance management software, SPSS predictive analytics software, and System x hardware and software, along with special financing (which can start at zero percent with terms ranging from monthly to 12 or 18 months).  The customer can finance everything except the partner's services.

IBM understands that their mid-market clients have three main concerns when purchasing a BI solution:
  • Return on Investment
  • Financial impact 
  • Time to Value 

The Cost Buster is designed to address all three issues.  And guess what?  IBM pays the channel partner a bonus for including these financial services.

This is just another example of IBM intelligently and aggressively pushing their Cognos and SPSS products to remain a strong leader in the hot BI software marketspace.

See ITChannelPlanet for more information.

1 comment:

EJ said...

What a generous vendor IBM is. They have one of the best channel sales strategy around.

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I am a project-based consultant, helping data-intensive firms use agile methods and automation tools to replace legacy reporting and bring in modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics. For several world-class vendors, I led services teams specializing in providing software implementation and custom application development. Based on scores of successful engagements, I have assembled proven methodologies and automated software tools.

During twenty years of technical consulting, I have been blessed to work with smart people from some of the world's most respected organizations, including: FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, graduating summa cum laude. In 1990, I joined Information Builders, the vendor of WebFOCUS BI and iWay enterprise integration products, and for over a dozen years served in branch leadership roles. For several years, I also led technical teams within Cincom Systems' ERP software product group and the custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting.