Tuesday, August 3, 2010

IBM Continues Buying Spree

IBM just completed its purchase of web analytics company Coremetrics, right after buying Sterling Commerce, SPSS, and dozens of other software vendors.

Here is what KMWorld had to say about the deal:
IBM reports the Coremetrics acquisition will enhance its ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud-based delivery model, and use this insight to create smarter, more effective marketing campaigns.

Further, it explains, Coremetrics’ offerings can provide real-time intelligence on what consumers are saying about the products and services being offered to them and allow clients to make fact-based, accurate decisions on marketing expenditures. As a result, IBM claims, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where consumers interact with their brands. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of e-commerce and social media.

This is secret, so please do not repeat it, but my inside source at IBM says that next on their checklist of acquisitions are Smuckers, The Ohio State University Stadium, the Brent Spence Bridge in Cincinnati, and North Carolina.

Note: just a week later IBM acquired Datacap, a document capture  and management software vendor based in Tarryton, NY.

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I am a project-based consultant, helping data-intensive firms use agile methods and automation tools to replace legacy reporting and bring in modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics. For several world-class vendors, I led services teams specializing in providing software implementation and custom application development. Based on scores of successful engagements, I have assembled proven methodologies and automated software tools.

During twenty years of technical consulting, I have been blessed to work with smart people from some of the world's most respected organizations, including: FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, graduating summa cum laude. In 1990, I joined Information Builders, the vendor of WebFOCUS BI and iWay enterprise integration products, and for over a dozen years served in branch leadership roles. For several years, I also led technical teams within Cincom Systems' ERP software product group and the custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting.