Here is what KMWorld had to say about the deal:
IBM reports the Coremetrics acquisition will enhance its ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud-based delivery model, and use this insight to create smarter, more effective marketing campaigns.
Further, it explains, Coremetrics’ offerings can provide real-time intelligence on what consumers are saying about the products and services being offered to them and allow clients to make fact-based, accurate decisions on marketing expenditures. As a result, IBM claims, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where consumers interact with their brands. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of e-commerce and social media.
This is secret, so please do not repeat it, but my inside source at IBM says that next on their checklist of acquisitions are Smuckers, The Ohio State University Stadium, the Brent Spence Bridge in Cincinnati, and North Carolina.
Note: just a week later IBM acquired Datacap, a document capture and management software vendor based in Tarryton, NY.