Tuesday, August 3, 2010

IBM Continues Buying Spree

IBM just completed its purchase of web analytics company Coremetrics, right after buying Sterling Commerce, SPSS, and dozens of other software vendors.

Here is what KMWorld had to say about the deal:
IBM reports the Coremetrics acquisition will enhance its ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud-based delivery model, and use this insight to create smarter, more effective marketing campaigns.

Further, it explains, Coremetrics’ offerings can provide real-time intelligence on what consumers are saying about the products and services being offered to them and allow clients to make fact-based, accurate decisions on marketing expenditures. As a result, IBM claims, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where consumers interact with their brands. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of e-commerce and social media.

This is secret, so please do not repeat it, but my inside source at IBM says that next on their checklist of acquisitions are Smuckers, The Ohio State University Stadium, the Brent Spence Bridge in Cincinnati, and North Carolina.

Note: just a week later IBM acquired Datacap, a document capture  and management software vendor based in Tarryton, NY.

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I am a project-based software consultant, specializing in automating transitions from legacy reporting applications into modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics using Information Builders' WebFOCUS. Based on scores of successful engagements, I have assembled proven Best Practice methodologies, software tools, and templates.

I have been blessed to work with innovators from firms such as: Ford, FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, where I graduated summa cum laude. In 1990, I joined Information Builders and for over a dozen years served in regional pre- and post-sales technical leadership roles. Also, for several years I led the US technical services teams within Cincom Systems' ERP software product group and the Midwest custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting. My experience with BI products include WebFOCUS (vendor certified expert), R, SAP Business Objects (WebI, Crystal Reports), Tableau, and others.