Don't let the bozos grind you down. The bozos will tell a company that what it's doing can't be done, shouldn't be done, and isn't necessary. Some bozos are clearly losers—they're the ones who are easy to ignore. The dangerous ones are rich, famous, and powerful. Because they are so successful, innovators may think they are right. They're not right, they're just successful on the previous curve, so they cannot comprehend, much less embrace, the next curve.
Guy's comment really hits home for Partner Intelligence's automated BI conversion software. Seven years ago, I was told it couldn't be done. Once I did it, I was told that I shouldn't have. On one hand, they said I was crazy for eliminating so much money that could be made with the status quo of rewriting applications manually. On the other hand, they denied there was really any money to be made with automated conversions.
Yesterday, one of my clients disclosed that a BI software vendor told them (be sure to hear this sentence in your mind with a very sophisticated accent), "we once considered the idea of automating legacy report conversions but decided there was no market for it."
I was pleased that Guy called them bozos and I didn't have to do that myself.