Big, old, traditional BI companies are good at producing technologies that enhance the infrastructure of business intelligence—more and faster—but not the actual use of data in ways that lead to greater intelligence. Being big, focused primarily on technology from an engineering perspective, and devoutly sales driven makes it difficult for companies like SAP to develop useful tools for activities that support decision making: data exploration, sensemaking, and communication. To meet this challenge, they must shift their focus from technology to the humans who use it—our needs and abilities—and expand their perspective to embrace design. They must commit their efforts to what actually works, rather than silly, shiny features that fill their existing products with smoke and mirrors.
In particular, Stephen singles out SAP Business Objects as lacking "expertise" in providing visual analytics. Basically, all they have is the dashboard product BO acquired long ago. By adding their new HANA in-memory database capabilities, Stephen says SAP just might "enable a faster trip to nowhere."
See the rest of Stephen's comments here.