Monday, April 4, 2011

Software Advice Analyzes Vendor-Speak

Hunter Richards, analyst at Software Advice, wants to help you understand your software vendor's marketing language. Like the Gartner Magic Quadrant, Richards positions their marketing terms according to an intersection point on two axes.

Richards evaluates a variety of market terms according to 1) the ability to repress meaning, and 2) the completeness of overuse.

For example, software vendors who completely overuse marketing jargon that is totally devoid of meaning earn a position in the "Gibberish" quadrant (as opposed to "Creative Garbage").

To read the full article and to see where your favorite software vendor falls, see Richard's full article

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I am a project-based software consultant, specializing in automating transitions from legacy reporting applications into modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics using Information Builders' WebFOCUS. Based on scores of successful engagements, I have assembled proven Best Practice methodologies, software tools, and templates.

I have been blessed to work with innovators from firms such as: Ford, FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, where I graduated summa cum laude. In 1990, I joined Information Builders and for over a dozen years served in regional pre- and post-sales technical leadership roles. Also, for several years I led the US technical services teams within Cincom Systems' ERP software product group and the Midwest custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting. My experience with BI products include WebFOCUS (vendor certified expert), R, SAP Business Objects (WebI, Crystal Reports), Tableau, and others.