Monday, April 4, 2011

Software Advice Analyzes Vendor-Speak

Hunter Richards, analyst at Software Advice, wants to help you understand your software vendor's marketing language. Like the Gartner Magic Quadrant, Richards positions their marketing terms according to an intersection point on two axes.

Richards evaluates a variety of market terms according to 1) the ability to repress meaning, and 2) the completeness of overuse.

For example, software vendors who completely overuse marketing jargon that is totally devoid of meaning earn a position in the "Gibberish" quadrant (as opposed to "Creative Garbage").

To read the full article and to see where your favorite software vendor falls, see Richard's full article

No comments:

About Me

My photo

I am a project-based consultant, helping data-intensive firms use agile methods and automation tools to replace legacy reporting and bring in modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics. For several world-class vendors, I led services teams specializing in providing software implementation and custom application development. Based on scores of successful engagements, I have assembled proven methodologies and automated software tools.

During twenty years of technical consulting, I have been blessed to work with smart people from some of the world's most respected organizations, including: FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, graduating summa cum laude. In 1990, I joined Information Builders, the vendor of WebFOCUS BI and iWay enterprise integration products, and for over a dozen years served in branch leadership roles. For several years, I also led technical teams within Cincom Systems' ERP software product group and the custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting.