Wednesday, December 21, 2011

Being a Trusted BI Advisor

In his book called "How to Win at the Sport of Business," Mark Cuban makes an important point that your customers do not know what they don't know. 

If you are a Business Intelligence consultant, this means that your clients may give you the worst advice on how to build a BI application. They may understand their business problems, but not how to solve them with BI. Instead, you as an expert need to tell them how things should be done. 

Of course, if they are to listen to your advice, they must first trust you. Building trust on your BI engagements is one of the most important things you can do. David Maister once wrote,
"The key point is that trust must be earned and deserved. You must do something to give the other people the evidence on which they can base their decision on whether to trust you. You must be willing to give in order to get." 

You cannot demand trust; instead, you must work hard at developing it. Until you have the client's trust, they will more than likely force you to follow their own mistaken approaches instead of listening to your good advice. 

See this Entrepreneur magazine article for Mark's comments.   


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Verifone Ruby said...

Yeah! I am completely agree with your point that trust must be earned in any way!!

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I am a project-based software consultant, specializing in automating transitions from legacy reporting applications into modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics using Information Builders' WebFOCUS. Based on scores of successful engagements, I have assembled proven Best Practice methodologies, software tools, and templates.

I have been blessed to work with innovators from firms such as: Ford, FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, where I graduated summa cum laude. In 1990, I joined Information Builders and for over a dozen years served in regional pre- and post-sales technical leadership roles. Also, for several years I led the US technical services teams within Cincom Systems' ERP software product group and the Midwest custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting. My experience with BI products include WebFOCUS (vendor certified expert), R, SAP Business Objects (WebI, Crystal Reports), Tableau, and others.