Online influence tracker Klout announced today the release of their official iPhone app. See their blog for more information or download it from the App Store.
If you have never checked your Klout score, you should do it now. A recent Wired article explains that your next job interviewer may ask for your score and that some companies may be targeting you (or ignoring you) as a customer based on your score.
The people at Klout explain it this way:
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
Early in 2011, Robert Paterson talked to Joe Fernandez, the CEO of Klout, about the new online world of influence. Of course, author Cory Doctorow saw this coming a decade ago.
Doctorow's book, "Down and Out in the Magic Kingdom," is about a 22nd-century American society where there is neither death nor money. Democracy is gone and the prevailing mode of government is "adhocracy." Instead of monetary currency, people use online influence credits; the more well-known you are, the "richer" you are (shades of Klout!).
While you wait for your Klout score to increase, read the relevant sci-fi book (like Klout, it's free!). And, by the way, if you like this information be sure to give me a K+.


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