Sunday, October 14, 2012

Goodreads: How to Measure Anything


How to Measure Anything: Finding the Value of How to Measure Anything: Finding the Value of "Intangibles" in Business by Douglas W. Hubbard

My rating: 3 of 5 stars





Douglas Hubbard provides an excellent layperson's overview of business statistics and analytics. The first half of the book is great; I skimmed through the second half that seemed to only contain "oh, by the way" topics.

Hubbard is able to take the dreaded college Stats 101 course and cover the material simply in a way that explains "why" we do it without focusing on the scary mathematical "how."

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Summary:

With over 20 years of industry experience, Doug Lautzenheiser has provided business intelligence services for well-known organizations such as Procter & Gamble, JPMorgan Chase, Omnicare, Wendy’s International, the State of Indiana, and the State of Oklahoma. ComputerWorld recognized one of Doug's projects with honors for innovative use of technology.  Doug is a featured blogger on BI software at Smart Data Collective.

With his broad knowledge of technologies, business processes, and industry best practices, Doug provides client value by performing strategic advisory services; leading tactical BI application development projects; and enabling dramatic reductions in time, cost, and risks through his unique automated BI consolidation application.

Doug has hands-on experience with a variety of enterprise applications. He is degreed summa cum laude in Information Systems from the University of Cincinnati. An experienced trainer and mentor, Doug has provided educational services to organizations such as National Semiconductor, Ford Motor Company, Northwest Airlines, Principal Financial Group, and Target Stores. Doug is the General Manager of Partner Intelligence.

Talk to Doug before manually performing a large BI initiative. Doug will show you how other smart companies saved time and money by following proven methodologies and automating BI processes instead of letting somebody "wing it" with a manual approach.

Specialties:

B2B software vendor leadership. BI implementations, standardization, and consolidation; data warehousing; WebFOCUS; iWay; BI vendors (Cognos, Business Objects/Crystal Reports, Microstrategy, Actuate, Hyperion/Brio, SAS); ERP; and full SDLC.