Sunday, October 14, 2012

Goodreads: How to Measure Anything


How to Measure Anything: Finding the Value of How to Measure Anything: Finding the Value of "Intangibles" in Business by Douglas W. Hubbard

My rating: 3 of 5 stars





Douglas Hubbard provides an excellent layperson's overview of business statistics and analytics. The first half of the book is great; I skimmed through the second half that seemed to only contain "oh, by the way" topics.

Hubbard is able to take the dreaded college Stats 101 course and cover the material simply in a way that explains "why" we do it without focusing on the scary mathematical "how."

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I am a project-based software consultant, specializing in automating transitions from legacy reporting applications into modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics using Information Builders' WebFOCUS. Based on scores of successful engagements, I have assembled proven Best Practice methodologies, software tools, and templates.

I have been blessed to work with innovators from firms such as: Ford, FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, where I graduated summa cum laude. In 1990, I joined Information Builders and for over a dozen years served in regional pre- and post-sales technical leadership roles. Also, for several years I led the US technical services teams within Cincom Systems' ERP software product group and the Midwest custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting. My experience with BI products include WebFOCUS (vendor certified expert), R, SAP Business Objects (WebI, Crystal Reports), Tableau, and others.