Saturday, October 13, 2012

Goodreads: Mining the Social Web by Matthew Russell

Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media SitesMining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites by Matthew A. Russell

My rating: 2 of 5 stars




This short book might have more appropriately been titled, "How I Personally Mined the Social Web using Python."

Without giving too much explanation, the author provides samples of his Python routines. Where another author might spend an entire chapter (if not the whole book) explaining a technological topic, Russell just makes a comment and moves on to his code examples. If you are comfortable with, "Install this, run that command, and now copy my code..." then this is an okay book.

This is basically a Python cookbook with Social Media recipes. It covers APIs useful for Google e-mail, Twitter, Facebook, and LinkedIn. As such, it was interesting reading to see how it is done, but this is not a primer on how to do it.

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I am a project-based consultant, helping data-intensive firms use agile methods and automation tools to replace legacy reporting and bring in modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics. For several world-class vendors, I led services teams specializing in providing software implementation and custom application development. Based on scores of successful engagements, I have assembled proven methodologies and automated software tools.

During twenty years of technical consulting, I have been blessed to work with smart people from some of the world's most respected organizations, including: FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, graduating summa cum laude. In 1990, I joined Information Builders, the vendor of WebFOCUS BI and iWay enterprise integration products, and for over a dozen years served in branch leadership roles. For several years, I also led technical teams within Cincom Systems' ERP software product group and the custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting.