Saturday, October 13, 2012

Goodreads: Mining the Social Web by Matthew Russell

Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media SitesMining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites by Matthew A. Russell

My rating: 2 of 5 stars




This short book might have more appropriately been titled, "How I Personally Mined the Social Web using Python."

Without giving too much explanation, the author provides samples of his Python routines. Where another author might spend an entire chapter (if not the whole book) explaining a technological topic, Russell just makes a comment and moves on to his code examples. If you are comfortable with, "Install this, run that command, and now copy my code..." then this is an okay book.

This is basically a Python cookbook with Social Media recipes. It covers APIs useful for Google e-mail, Twitter, Facebook, and LinkedIn. As such, it was interesting reading to see how it is done, but this is not a primer on how to do it.

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I am a project-based software consultant, specializing in automating transitions from legacy reporting applications into modern BI/Analytics to leverage Social, Cloud, Mobile, Big Data, Visualizations, and Predictive Analytics using Information Builders' WebFOCUS. Based on scores of successful engagements, I have assembled proven Best Practice methodologies, software tools, and templates.

I have been blessed to work with innovators from firms such as: Ford, FedEx, Procter & Gamble, Nationwide, The Wendy's Company, The Kroger Co., JPMorgan Chase, MasterCard, Bank of America Merrill Lynch, Siemens, American Express, and others.

I was educated at Valparaiso University and the University of Cincinnati, where I graduated summa cum laude. In 1990, I joined Information Builders and for over a dozen years served in regional pre- and post-sales technical leadership roles. Also, for several years I led the US technical services teams within Cincom Systems' ERP software product group and the Midwest custom software services arm of Xerox.

Since 2007, I have provided enterprise BI services such as: strategic advice; architecture, design, and software application development of intelligence systems (interactive dashboards and mobile); data warehousing; and automated modernization of legacy reporting. My experience with BI products include WebFOCUS (vendor certified expert), R, SAP Business Objects (WebI, Crystal Reports), Tableau, and others.